Immersive Storytelling with AR
A business trip to Italy and a taste of Italian espresso culture inspired Starbucks CEO Howard Schultz to transform the brand from a coffee purveyor into a coffeehouse. As the corporation prepared to open its first–ever location in the country in Milan’s Piazza Cordusio, representatives from Starbucks Creative Global Design & Innovation commissioned Accurat to build a data–driven installation that recounted the brand's Milanese origins with an eye toward the future.