
Complexity is an inherent feature of our world. It should be embraced, not feared or avoided in an effort to simplify things that are naturally rich and multifaceted.
At Accurat, we reconnect data to what it represents: knowledge, behaviors, people. We call it Data Humanism.
We inject personality into data-driven products and services to remind users of the real world issues they're solving for. The results are enterprise-grade software products and unforgettable digital and real-world experiences that place data in perspective.
Our team is composed of 40 data scientists, analysts, designers, and developers, all of whom share a common interest and expertise in bringing data to life. Working cross-departmentally, we’re unique in our ability to both ideate pragmatic solutions and build them. Designers and developers work in close collaboration to provide clients with a seamless experience.
Over the past 10 years, we've developed and refined a design ethos based on four core principles:
We embrace complexity.
Complexity is an inherent feature of our world. It should be embraced, not feared or avoided in an effort to simplify things that are naturally rich and multifaceted.
Complexity is an inherent feature of our world. It should be embraced, not feared or avoided in an effort to simplify things that are naturally rich and multifaceted. Important business and strategic decisions take time and require a deep knowledge of the domain and of the elements at play in a specific context; our goal is to support and facilitate better-informed decisions, not to force a simplification of complex scenarios.
We know data are not just numbers.
Numbers don’t mean anything by themselves; they are a placeholder for something else: people, places, ideas, values. We always take into consideration what data stands for, and what it means for the people who will interact with it.
Numbers don’t mean anything by themselves; they are a placeholder for something else: people, places, ideas, values. We always take into consideration what data stands for, and what it means for the people who will interact with it. We ask ourselves what numbers ultimately represent, and we build experiences that leverage this knowledge by bringing our users closer to the ideas represented by the quantitative and qualitative aspects of information.
We pursue beauty.
Beauty is not a frill. We know how to engage and motivate people to dig deeper and take time to explore the intricacies of a visual data analysis.
Beauty is not a frill. We know how to engage and motivate people to dig deeper and take time to explore the intricacies of a visual data analysis. We deploy our rigorous methods to achieve the ideal balance between familiar visual motifs and unexpected aesthetics, a powerful combination that leverages studies on perception to trigger curiosity and interest, and creates indelible images in the minds of users.
We don't rely on standards.
Every situation is different, and every challenge brings infinite variables that cannot be reduced to cookie-cutter processes. We never bend design problems to what a tool can offer out of the box, or to a ready-made solution.
Every situation is different, and every challenge brings infinite variables that cannot be reduced to cookie-cutter processes. We never bend design problems to what a tool can offer out of the box, or to a ready-made solution. We take advantage of standard visual solutions to quickly explore and assess a dataset, but we believe in applying core principles of data visualization when building custom solutions that are designed for each situation.