Knight Foundation’s study (conducted with the network analysis firm, Graphika) uncovered an army of hired–hands and bots responsible for the widespread propagation of false reports. The report linked 6.6 million tweets to disreputable sources in the month before the 2016 election, and an additional 4 million after, in a single month of 2017. Knight Foundation needed a way to summarize their lengthy research report in a way that would engage the general public. We were contacted to help create a digital experience that would cut through the noise with powerful visuals.
Our designers and developers worked in close collaboration with Knight Foundation to adapt research into a user–friendly “scrollytelling” experience. To do this, we pared the report down to its most salient features and essential components. We shaped these elements into an educational narrative with explanatory text and visuals that gradually increase in complexity. To place the report's discoveries in context, we summoned familiar iconography. The responsive microsite brings Knight Foundation’s report to life with visuals that called to mind birds in flight: a nod to the social media platform.
With the partnership, Knight Foundation aimed to broaden the reach of the report to include every eligible voter. To ensure accessibility, we built versions optimized for both mobile and desktop. The entire endeavor was completed in just three months.