A mission to the ISS comes with terabytes of data from sensors about anything we could possibly imagine, and we had more data than we could possibly use, but why would any of this really matter? People don’t want more data; they want to understand, to be part of a great achievement, such as space travel, which is the real message behind the numbers. The story we needed to tell is that there was a human being in a tin box flying in space above our heads — something you could actually see with the naked eye on a clear night. Samantha was up there; all people wanted was to see her presence in our night skies through her data. So we decided to use data to create a connection between her and all of the people looking at her from below. We designed and developed a web app that simply let you say “hello” — the most basic and universal interaction to acknowledge someone’s presence — to Samantha when she was orbiting above you, and “hello” to all of the people who were online at the same time from all over the world. And ultimately we wanted her to be able to say “hello” back to the world, communicating “I am there, flying among the stars,” using Twitter from the ISS.